Kofluence

Introduction Influencer marketing has taken the advertising world by storm in recent times. As social media  employment continues to rise, influencer marketing proves to be a  largely effective strategy for brands to  genuinely connect with their target audiences. With the ever- evolving digital space, influencer marketing trends are also constantly changing. In this article, we’ll discuss some of the major trends in influencer marketing that are predicted to dominate the industry in 2024.     Live Shopping    Live shopping has seen immense growth over the once time and is poised to become even bigger in 2024. This trend involves influencers and celebrities promoting and dealing  products to their followers through live video sessions. Platforms like Instagram, Facebook, YouTube and indeed TikTok now enable live video shopping functionalities where  observers can directly buy  particulars shown in the live stream. Brands are p...

In digital marketing, a substitute genre of marketing has taken centre stage. Influencer marketing, a fusion of old and new marketing tools, has emerged as an essential strategy for brands to connect with their audience organically and authentically. Brands and creators are honouring the meaningful impact that influencer marketing can have on engagement. By partnering with the right digital content creators, brands can connect with vast audiences. Meanwhile, content creators find expressive opportunities to showcase their talent and grow their communities.   As per  Statista , the Indian influencer marketing industry is forecasted to reach a Billion by 2026, highlighting immense untapped potential. As audiences continuously shift to digital influencer platforms, data shows that Gen Z and millennials find inspiration through communities of trusted creators. Recognising this cultural shift, leading brands allocate larger budgets to creator-led campaigns.   Influencer platfo...